Revving Up Credibility: Building a Bold Brand for Injured Motorcycle Riders
OBJECTIVE
To create a separate and distinct brand targeting injured motorcycle riders, reflecting the client’s passion as an avid motorcyclist while establishing credibility and trust within the motorcycle community.
STRATEGIC PLAN
- Brand Creation:
Develop a name, logo and style guide that resonate with motorcycle enthusiasts while maintaining professionalism. - Target Market Analysis:
Conduct research to understand the demographics, preferences and needs of motorcycle riders involved in accidents. - Asset Development:
Create a website and advertising materials including TV and radio commercials tailored to the motorcycle niche. - Local Market Launch:
Implement a targeted marketing strategy in the client’s local area to establish brand presence and test its effectiveness.
EXECUTION
Name and Identity:
- Developed a name to clearly convey the brand's purpose.
- Designed a bold, edgy logo reflecting motorcycle culture.
- Created a comprehensive style guide for consistent branding across all platforms.
Website Development:
- Built a mobile-friendly website optimized for ease of use, clear navigation and informative content tailored to motorcycle accident victims.
Advertising Campaigns:
- Produced TV and radio commercials using scenarios and language relatable to motorcycle riders.
- Implemented a digital marketing strategy including SEO, PPC and targeted social media ads.
Launch:
- Successfully launched the brand in the local market with focused advertising and marketing strategies.
RESULTS
- Successful Brand Building:
Established a distinct, credible and professional brand for injured motorcycle riders. - Effective Launch:
The brand resonated with the target audience in the local market, laying the groundwork for future growth. - Future Plans:
The next step involves rolling out a nationwide strategy to expand the brand and reach a broader audience.