The Role of PR Has Changed — Here’s How to Keep Up

You’ve heard the claims — “PR is dead.” But the reality? PR isn’t disappearing; it’s evolving. And those who adapt are seeing stronger results than ever.

• Media relationships still matter. Reporters need credible sources, and strategic PR positions you as the go-to expert.
• Earned media builds trust. A feature in a respected publication carries weight that paid ads simply can’t match.
• Visibility is everything. With today’s fast-moving news cycle, a proactive PR strategy ensures your brand stays relevant.

The question isn’t whether PR works — it’s whether your strategy is keeping up.