Estate Planning

As an estate planning attorney, you have an important message to share with the world: that protecting your family and assets is as important when you’re alive as when you’re not.

That message is a hard pill to swallow for the majority of people, which explains why it is estimated that more than 60% of people have not done any estate planning. We understand the nuance and care that needs to be taken when communicating your message. We want to express the necessity of proper pre-planning without making the process seem daunting, while also relaying the problems that may arise from the lack of planning, all while convincing your prospective clients that estate planning is not just for the wealthy.

It’s a lot, right? We know.

CIM Marketing Partners has more than thirty years of experience marketing estate planning law firms, positioning attorneys in the community as reliable resources for estate planning and probate matters. We have helped to build some of the most recognizable and respected firms in numerous areas, ensuring the protection of residents of their local and regional communities.

It’s not easy to get people to accept that life is fleeting and will one day come to an end; it’s even harder to ask someone to plan for it. That’s why we use a multi-pronged approach to reach your desired clients. We use a combination of:

Comprehensive strategic planning and execution
Brand positioning and management
Client communications
Referral source communications
Business development and outreach tools and processes

...and more, to attract and send more interested clients to you.

CIM Marketing Partners isn’t just great at sending clients your way. No! We make sure that when they come, they have a cohesive, meaningful, branded experience. Not only will they know, from start to finish, who they’re coming to see, they will see your brand from the beginning of their visit – your materials and promotional items will be high-quality and meaningful, and you will have collateral to explain the services your firm offers.

In short, you make sure estates are protected. We make sure your firm is known as the only estate planning choice.

what our clients say...

"Amazing people who make marketing CIMple! I love working with this team and truly appreciate how much they have helped us grow."

Emily Kathleen Taylor Richard Harris Law Firm

"The CIM team has been fantastic to work with. They helped us brand our business to show the clients we are looking for who we are and how we can provide the services they want and need. The different marketing pieces and presentations they have developed for us are top-notch. They have always been extremely responsive to our needs and get projects done quickly. I highly recommend them!"

Jared Frost Frost | Dana | Newman CPAs

"Working with CIM Marketing Partners is a pleasure in every aspect. The people, the work product, the turn around time, etc., never disappoint."

Becky Linford Alverson, Taylor & Sanders

"CIM Marketing Partners is a team built of passionate and devoted individuals. They are truly experts in their field and I am consistently pleased with their level of communication and forward thinking ideas. Their commitment to exceeding your expectations while preserving your unique brand is unmatched."

Terri Houchin Vista Consulting Team

"The folks at CIM Marketing Partners have been outstanding! They work very closely with clients to create a detailed strategy to expand and enhance your practice. Our level of outreach has grown significantly over the years we have worked with CIM. They have helped create dynamic, branded advertisements on social media and ad copy for marketing and broadcasting on radio. I cannot say enough good things about Darcy Neighbors and the whole team at CIM. They are the best!"

Brad Wiewel The Wiewel Law Firm

"We started working with CIM Marketing Partners in 2001 when our Firm had 12 attorneys. Over the years, the CIM team has served as our complete outsourced marketing department. Since Day One, they have helped us create and implement marketing strategies to position the Firm for growth. Legal and strategic marketing excellence have converged to grow the Firm to nearly 60 attorneys, building one of the largest, most trusted law firms in Nevada, and CIM has been a driving force of that growth and success."

Mark A. Hutchison Founding Partner, Hutchison & Steffen Attorneys

"Your recommendation to invest in ‘traditional’ as well as digital marketing efforts is the right formula. Today, I had a significant new client meeting that came as a result of our Internet marketing. I’m happy it’s working so well. The strategies you have implemented for us have been a key driver in our success."

Jeff Burr Founding Partner, Law Firm of Jeffrey Burr

Brand Synchronization Download

What's Brand Synchronization, and Why is It Important?

When a company has been around for years and has had a number of employees come and go, there’s a pretty good chance that your brand (that is, your logo and branding elements, such as colors and marks) may not always be used appropriately. Typically, over time, when there isn’t a diligent effort regarding brand usage, your logo may be used in the wrong color, it may be stretched, it may not be used in the proper resolution, etc.

We've developed a Brand Synchronization Process Document to assist you in reviewing the state of your company’s brand and then offer a path to shoring up any weaknesses. To get your free copy of the Brand Synchronization Process Document, enter your contact information and we will email it to you.