The use of Artificial Intelligence (AI) is ever-evolving. In 2023, the power of AI reached unprecedented heights, presenting incredible opportunities for businesses like yours to thrive and innovate. However, heading into Q2 of 2024, AI will continue to evolve more than ever. As we navigate the dynamic landscape of business and technology, staying ahead of the curve is crucial. At CIM Marketing Partners, we understand the transformative impact AI can have on marketing strategies, customer engagement and overall business success.
Many businesses think that Generative Pre-Trained Transformer (GPT) models will be the savior for content creation and improving their website. While AI is extremely powerful and will continue to improve as time goes on, relying on GPTs, such as ChatGPT, for all of your content creation and marketing efforts is a potential catastrophe in the making. At CIM, we have experimented with GPTs such as ChatGPT, and have found some interesting takeaways.
Artificial Intelligence, deep learning, machine learning — whatever you’re doing if you don’t understand it — learn it. Because otherwise you’re going to be a dinosaur within 3 years.
Mark Cuban
ChatGPT’s data sources end with 2021 data; therefore, it is limited to older research and data, and some of the content you publish may be outdated.
While ChatGPT is extremely good at writing, we have found that the responses tend to be long, making them difficult to scan through. Additionally, due to the outdated information, it is important to fact-check before using the information.
ChatGPT stores all prompts and queries from conversations with the chatbot. You can go back and view them and even delete conversations, but that information may have already been extracted. Be cautious when entering sensitive information into chatbots, as conversations are collected and used to further train the chatbot for other users.
In conclusion, while the potential benefits of leveraging AI in 2024 are vast and promising, it is extremely important to proceed with a mindful and cautious approach. The rapid advancements in AI technology demand a thorough understanding of its implications, both positive and potential challenges. Our team at CIM is keeping up with the latest AI updates, and we’re here to help you navigate the AI landscape (and benefit from it, when appropriate) to propel your business’s success in 2024.