Streaming Success: OTT Advertising Strategies for Estate Planning in Las Vegas

OBJECTIVE

Estate planning requires trust, visibility, and a strong connection with the right audience. Our goal was to help an estate planning law firm in Las Vegas grow brand awareness and reach high-value individuals ready to take the next step in securing their family’s future.

STRATEGIC PLAN

To achieve these goals, we designed a multi-channel advertising strategy focused on engaging potential clients across the platforms they trust most. Our plan included:

Connected TV (CTV) Ads: High-impact video ads placed on streaming platforms such as Hulu, Fox 5, CNBC and Court TV captured attention with compelling content.
Story Ads: Immersive ads integrated into premium website feeds on trusted domains such as The Money Time, Newsweek, Fox News, CBS News and USA Today delivered a seamless user experience.
Display Ads: Strategically placed ads on relevant websites like Investing.com, FamilyMinded, The Primary Market and Money Made provided consistent visibility and reinforced the law firm’s presence.

This approach was tailored to deliver the right message to the right audience, ensuring maximum impact at every stage of the customer journey.

EXECUTION

We brought the plan to life through precise targeting, thoughtful creative development and ongoing optimization:

For CTV Ads, we crafted engaging video content designed to resonate with individuals seeking estate planning services. Placements on top platforms like Hulu and Fox 5 ensured broad reach and high visibility.
For Story Ads, we selected trusted domains known for credibility and relevance, allowing us to build trust and drive meaningful engagement.
For Display Ads, we focused on domains aligned with the interests and needs of potential clients, ensuring the law firm remained top-of-mind.

Throughout the campaign, we continuously monitored performance metrics and refined our approach to maximize results.

RESULTS

Our multi-channel campaign delivered measurable success:

CTV Ads: Achieved a 99% view-through rate, meaning nearly all viewers watched the video ads in full.
Story Ads: Secured a 1.40% click-through rate (CTR), exceeding the industry standard of 1.0%, with 12,666 clicks to the website.
Display Ads: Delivered a 0.92% CTR, nearly double the industry benchmark of 0.5%, generating 1,134 clicks to the website.

Top Performers by Channel

CTV Ads: Hulu, Fox 5, CNBC and Court TV drove the strongest engagement.
Story Ads: Premium domains like The Money Time, Newsweek, Fox News, CBS News and USA Today contributed to the campaign’s success.
Display Ads: Investing.com, FamilyMinded, The Primary Market and Money Made provided impactful exposure and steady traffic.

Impact

This campaign positioned the law firm as the trusted estate planning resource for families and individuals in Las Vegas. By combining CTV, Story Ads and Display Ads, we effectively connected the client with high-value audiences and drove significant website traffic.