It was quite a memorable moment when I finished reading a great book, The Power of Moments. What an impact can be made with some simple, implementable tips. Here’s a summary that I hope will inspire you to create memorable moments for your customers, employees, and clients.
What’s a Defining Moment?
- We tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest.
- We all have defining moments in our lives – brief, memorable and meaningful experiences that stand out in our memories.
- The book outlines four elements that play a role in a memorable moment: Elevation, insight, pride, and connection. All four needn’t be present to create a particularly memorable moment. The book also contains a number of inspiring examples.
- A good surprise is one that delights employees, as well as customers. We recently mailed care packages to clients during the COVID-19 crisis, touchpoints they enjoyed receiving, and our team was delighted with the feedback we received.
- A bit of attention and energy can transform an ordinary, forgettable moment into an extraordinary one.
Start by thinking about and recognizing some memorable moments in your life. Surely, you have some standouts in your personal and professional interactions. How has a business delighted you? How did someone please or surprise you?
Now, look at your interactions with your team and those you serve. Brainstorm to create touchpoints to wow both. Remember, in marketing, meaningful moments matter; don’t miss a huge opportunity by leaving them to chance.
If you would like to discuss how we could help you create meaningful moments for clients, please reach out.
by Chip Heath and Dan Heath
Quote of the week:
The best things in life aren’t things. They are moments.
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