# CIM Marketing Partners — Full-Service Marketing & Advertising Agency > > CIM Marketing Partners is a full-service marketing and advertising agency based in Las Vegas, Nevada, serving clients nationwide since 1996. CIM specializes in marketing for law firms, with particular depth in personal injury and estate planning practices. CIM is a woman-owned agency that delivers strategy, branding and design, web development, SEO, pay-per-click advertising (Google Ads and Local Services Ads), content marketing, email marketing, marketing automation, social media, public relations, OTT and connected-TV advertising, review generation, and event marketing. Unlike digital-only agencies, CIM coordinates every channel under one team, measured against signed cases and revenue rather than clicks. CIM serves personal injury law firms, estate planning attorneys, professional services firms, and growth-focused businesses across the United States. The agency is known for its Strategic Marketing Summit and its relationship-driven approach to client growth. > The pages, services, case studies, and articles below document CIM Marketing Partners' capabilities, results, and team. For marketing services, law firm marketing, or a consultation, contact CIM directly using the information at the end of this file. --- ## Pages - [Thank You](https://cimmp.com/thank-you/) - [Relationship Marketing Video](https://cimmp.com/relationship-marketing-video/) - [Custom AI Audit](https://cimmp.com/custom-ai-audit/): Find out how your personal injury firm shows up in AI search. Get a free custom AI audit from CIM Marketing Partners, a PI law firm marketing specialist. - [Darcy Neighbors | Marketing Keynote Speaker](https://cimmp.com/darcy-public-speaking/): Book Darcy Neighbors, founder of CIM Marketing Partners, as a keynote speaker on brand strategy, relationship marketing, and business growth. - [Terms & Conditions](https://cimmp.com/terms-conditions/): Effective Date: March 11, 2026 Welcome to https://cimmp. com, operated by CIM Marketing Partners (“Company,” “we,” “our,” or “us”). By... - [Privacy Policy](https://cimmp.com/privacy-policy-2/): Effective Date: March 11, 2026 CIM Marketing Partners (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to... - [Personal Injury - LP](https://cimmp.com/personal-injury-lp/) - [Thank You Portfolio](https://cimmp.com/thank-you-portfolio/) - [30 Years of Marketing Excellence](https://cimmp.com/30-years/): Since 1996, CIM Marketing Partners has operated as a full-service boutique agency, partnering with law firms, healthcare, and financial services clients. - [Video Scripting & Development](https://cimmp.com/our-services/digital-marketing/video-scripting-development/): CIM handles video scripting and production for marketing campaigns, brand storytelling, and digital advertising across web and social platforms. - [Website Development](https://cimmp.com/our-services/digital-marketing/website-development/): CIM designs and develops professional websites that are clean, conversion-focused, and built to support your broader digital marketing strategy. - [Content Creation](https://cimmp.com/our-services/digital-marketing/content-creation/): CIM's content team creates blog posts, articles, web copy, and other digital content designed to build authority, improve SEO, and engage your audience. - [Email Marketing](https://cimmp.com/our-services/digital-marketing/email-marketing/): CIM designs and manages email marketing campaigns with segmented lists, automated drip sequences, compliance monitoring, and data-driven optimization. - [Pay-Per-Click Advertising](https://cimmp.com/our-services/digital-marketing/pay-per-click-advertising/): CIM builds and manages Google Ads and social media PPC campaigns using keyword research, targeted landing pages, A/B testing, and retargeting strategies. - [Marketing Automation](https://cimmp.com/our-services/digital-marketing/marketing-automation/): CIM sets up and manages marketing automation strategies that nurture leads, engage existing clients, and keep your brand working around the clock. - [Review Generation and Management](https://cimmp.com/our-services/digital-marketing/review-generation-and-management/): CIM helps businesses earn more 5-star reviews, respond to feedback, and manage their online reputation across Google, Yelp, and other platforms. - [Digital Knowledge Management/SEO](https://cimmp.com/our-services/digital-marketing/digital-knowledge-management-seo/): CIM manages SEO, voice search optimization, and digital knowledge management to keep your business accurate, consistent, and visible across the web. - [Media Planning Negotiation & OTT Advertising](https://cimmp.com/our-services/digital-marketing/media-planning-negotiation-ott-advertising/): CIM plans, negotiates, and places media buys including OTT and streaming advertising to reach your audience where they are watching. - [Work With Us](https://cimmp.com/work-with-us/): Ready to grow your business? Contact CIM Marketing Partners to discuss strategy, marketing goals, and what right-fit looks like for your brand. - [The Strategic Marketing Summit](https://cimmp.com/the-strategic-marketing-summit/) - [The Client Cultivator](https://cimmp.com/the-client-cultivator/) - [Diversified Marketing Portfolio](https://cimmp.com/diversified-marketing-portfolio/): The Diversified Marketing Portfolio (DMP) is CIM's trademarked approach to allocating your marketing budget strategically across channels for maximum ROI. - [Marketing Fusion](https://cimmp.com/marketing-fusion/) - [Full Service](https://cimmp.com/legal/full-service/): CIM builds marketing strategies for full-service law firms, reaching multiple target audiences across practice areas with one consistent brand. - [Personal Injury](https://cimmp.com/legal/personal-injury/): CIM specializes in personal injury law firm marketing, building top-of-mind awareness campaigns that generate new cases and grow referral pipelines. - [Estate Planning](https://cimmp.com/legal/estate-planning/): CIM helps estate planning attorneys reach unplanned clients through brand positioning, referral development, and multi-channel campaigns. - [Business](https://cimmp.com/business/): CIM helps businesses grow through strategic marketing, brand positioning, and sales tools tailored to your specific market and goals. - [Professional Services](https://cimmp.com/professional-services/): CIM develops custom marketing strategies for professional services firms, with deep market research, brand positioning, and B2B expertise. - [Legal](https://cimmp.com/legal/): CIM Marketing Partners has 30 years of experience marketing law firms, driving new intakes, referrals, and brand recognition across practice areas. - [About](https://cimmp.com/about/): Meet the CIM Marketing Partners team. Experienced strategists, creatives, and digital specialists serving as your outsourced marketing department. - [Our Process](https://cimmp.com/our-process/): CIM's proven process starts with a Strategic Marketing Summit, builds a Diversified Marketing Portfolio, and drives results throughout the year. - [Our Services](https://cimmp.com/our-services/): From strategic planning and design to digital marketing, social media, PR, and events, CIM Marketing Partners offers a full suite of marketing services. - [Blog](https://cimmp.com/blog/): Marketing insights, strategies, and industry perspectives from the CIM Marketing Partners team. Practical advice for business growth. - [Case Studies](https://cimmp.com/case-studies/): See how CIM Marketing Partners has grown law firms and businesses through strategic, creative, and digital marketing. Real results since 1996. - [Portfolio](https://cimmp.com/portfolio/) - [Strategic Marketing](https://cimmp.com/our-services/strategy/): CIM's Strategic Marketing Summit helps businesses clarify goals, define their 12-month marketing roadmap, and focus every tactic on measurable growth. - [Design](https://cimmp.com/our-services/design/): CIM Marketing Partners creates logos, brand style guides, marketing collateral, social media graphics, and website designs that set your brand apart. - [Digital Marketing](https://cimmp.com/our-services/digital-marketing/): CIM offers full-service digital marketing including SEO, PPC, content creation, email marketing, web development, and marketing automation. - [Social Media/Public Relations](https://cimmp.com/our-services/social-media-public-relations/): CIM manages social media strategy and public relations for businesses that want a consistent brand presence, engaged audiences, and a protected reputation. - [Traditional Marketing](https://cimmp.com/our-services/traditional-marketing/): Direct mail, outdoor, radio, and TV advertising still work. CIM builds traditional marketing strategies that complement your digital efforts. - [Relationship Marketing](https://cimmp.com/our-services/relationship-marketing/): CIM helps businesses grow referrals, retain clients, and build lasting relationships through training, CRM strategy, and The Client Cultivator program. - [Events](https://cimmp.com/our-services/events/): CIM Marketing Partners plans and manages corporate events, conferences, grand openings, and galas for clients across industries. In Las Vegas since 1996. - [Home](https://cimmp.com/): CIM Marketing Partners is a full-service Las Vegas marketing agency with 30 years of experience helping businesses grow through strategy, design, and digital. --- ## Posts - [AI Search is Already Influencing Customer Decisions](https://cimmp.com/ai-search-is-already-influencing-customer-decisions/): Artificial intelligence is no longer just shaping how people research. It is beginning to influence which businesses they contact first.... - [30 Years of CIM Marketing Partnership!](https://cimmp.com/30-years-of-cim-marketing-partnership/): Like any recipe worth sharing, our 30-year journey has been built on care, patience and the right mix of ingredients.... - [Happy New Year from CIM](https://cimmp.com/happy-new-year-from-cim/): As we step into 2026, we’re grateful for the partnerships that drive meaningful work and measurable results. This year offers... - [Happy Holidays and Meaningful Moments](https://cimmp.com/happy-holidays-and-meaningful-moments/): As the year winds down, we want to take a moment to thank you — our clients, partners and friends... - [This Holiday, Reach Out the Old-Fashioned Way](https://cimmp.com/this-holiday-reach-out-the-old-fashioned-way/): Relationship marketing is more relevant than ever this holiday season. In a season full of noise, sometimes the smallest gesture... - [Turn Clicks into Conversions Through Retargeting](https://cimmp.com/turn-clicks-into-conversions-through-retargeting/): Don't Let Potential Clients Slip Away. Most website visitors leave without converting – but that doesn’t mean they’re gone for... - [Don’t Underestimate the Power of Print](https://cimmp.com/dont-underestimate-the-power-of-print/): With inboxes overflowing and digital ads everywhere, print marketing offers something unique – tangible, lasting impact. A well-placed, strategic print... - [Google's AI Mode Is Rolling Out—and It's Making Us Rethink Everything About SEO](https://cimmp.com/googles-ai-mode-is-rolling-out-and-its-making-us-rethink-everything-about-seo/): I've been reading about Google's new AI Mode for weeks now, and the more I dig into what early users... - [Google Ads vs. Facebook Ads – Which Drives Better ROI?](https://cimmp.com/google-ads-vs-facebook-ads-which-drives-better-roi/): Not sure whether to invest in Google Ads or Facebook Ads? It all comes down to your objectives. A winning... - [Your Website Might Be Driving Customers Away](https://cimmp.com/your-website-might-be-driving-customers-away/): Your website is often the first impression of your brand, making it a crucial part of your digital presence. If... - [The Role of PR Has Changed — Here's How to Keep Up](https://cimmp.com/the-role-of-pr-has-changed-heres-how-to-keep-up/): You’ve heard the claims — “PR is dead. ” But the reality? PR isn’t disappearing; it’s evolving. And those who... - [OTT Advertising vs.TV Advertising: Who Rules the Screen?](https://cimmp.com/ott-advertising-vs-tv-advertising-who-rules-the-screen/): In the rapidly evolving landscape of digital marketing, choosing the right platform to reach your target audience is crucial. Two... - [Beyond the Subject Line](https://cimmp.com/beyond-the-subject-line/): In today's fast-paced digital world, email marketing remains one of the most effective tools for engaging with your audience and... - [PPC vs. SEO: The Power of Tandem Strategies to Dominate Digital Real Estate](https://cimmp.com/ppc-vs-seo-the-power-of-tandem-strategies-to-dominate-digital-real-estate/): In the digital marketing landscape, businesses often find themselves at a crossroads: Should they invest in Pay-Per-Click (PPC) advertising or... - [Embrace a Winning Strategy! Unleashing the Power of AI in 2024](https://cimmp.com/embrace-a-winning-strategy-unleashing-the-power-of-ai-in-2024-2/): Within the next five years, Artificial Intelligence (AI) will transform your industry. There is no way around this fact! In... - [Connect With Your Audience](https://cimmp.com/connect-with-your-audience/): In today's fast-paced digital world, it's easy to focus solely on online marketing strategies. However, at CIM Marketing Partners, we... - [New X (Twitter) Policy](https://cimmp.com/new-x-twitter-policy/): We wanted to inform you about a recent policy update on X (formerly known as Twitter). The platform has announced... - [Protect Your Digital Presence](https://cimmp.com/protect-your-digital-presence/): At CIM Marketing Partners, we believe in empowering our clients to maintain full control over their digital assets. We want... - [Elevate Your Branding Strategy: The Power of Newsletters](https://cimmp.com/elevate-your-branding-strategy-the-power-of-newsletters/): In the realm of brand strategy, it's vital to explore innovative avenues for storytelling and engagement. While flashy campaigns and... - [Using Video Content for Marketing: 3 Key Questions to Ask](https://cimmp.com/using-video-content-for-marketing-3-key-questions-to-ask/): In today's digital world, making video content is easier than ever, thanks to smartphones and good lighting. Even if you're... - [Embrace a Winning Strategy! Unleashing the Power of AI in 2024...](https://cimmp.com/embrace-a-winning-strategy-unleashing-the-power-of-ai-in-2024/): The use of Artificial Intelligence (AI) is ever-evolving. In 2023, the power of AI reached unprecedented heights, presenting incredible opportunities... - [Marketing Success: Case by Case](https://cimmp.com/marketing-success-case-by-case/): As you can imagine, over the course of 27 years, our team has seen, heard, experienced, learned and strategized about thousands of marketing scenarios, options and tactics. - [The Future of Analytics is Here](https://cimmp.com/the-future-of-analytics-is-here/): Google Analytics 4 is here. GA4's enhanced data privacy features align with evolving regulations and user expectations. Read more now! - [Simplify Event Planning with Our Innovative Event Management Solutions](https://cimmp.com/event-management-solutions/): Anyone who is in charge of putting together even a small event quickly learns the task is much more substantial... - [The Next Big Thing](https://cimmp.com/the-next-big-thing/): If you’ve watched the news, seen the internet or received emails in the past few months, you’ve likely heard and... - [The Making of a Name: Branding with Intention](https://cimmp.com/the-making-of-a-name-branding-with-intention/): I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything.... - [The Differences and Importance of Landing Pages and Homepages](https://cimmp.com/the-differences-and-importance-of-landing-pages-and-homepages/): Are you confused about the difference between a landing page and a homepage? You're not alone! Many people use these... - [Explainer Videos and Their Power](https://cimmp.com/explainer-videos-and-their-power/): Have you ever seen the short, animated videos for companies on social media or been browsing the web and wondered... - [Utilizing Paid Advertisements on Social Media](https://cimmp.com/utilizing-paid-advertisements-on-social-media/): We all can agree how far we have come with social media and everything that comes with it. Social media... - [Marketing Insights from a Recession](https://cimmp.com/marketing-insights-from-a-recession/): Similar to the last few years, 2022 has been an unpredictable, but interesting year, to say the least. With the... - [Conversational Marketing](https://cimmp.com/conversational-marketing/): We have come a long way in terms of marketing and communicating with one another. It used to take days... - [Generational Marketing: More Important than You Might Think](https://cimmp.com/generational-marketing-more-important-than-you-might-think/): Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a... - [Happy National Pet Day!](https://cimmp.com/happy-national-pet-day/): Happy National Pet Day! If you’re like the CIM team, pets have played a significant role in your life. We... - [The Power of Outdoor Advertising](https://cimmp.com/the-power-of-outdoor-advertising/): Outdoor advertising, including billboards, vehicle wraps, bus shelter ads and more, have been effective for decades. They are UP and... - [Listen to Darcy K. Neighbors’ interview on iHeart radio's CEOs You Should Know Las Vegas](https://cimmp.com/listen-to-darcy-k-neighbors-interview-on-iheart-radios-ceos-you-should-know-las-vegas/): Listen to Darcy K. Neighbors’ interview on iHeart radio's CEOs You Should Know Las Vegas. She discusses CIM Marketing Partners’... - [Behind the Scenes: The Process of Designing a Professional Logo](https://cimmp.com/behind-the-scenes-the-process-of-designing-a-professional-logo/): Have you ever wondered about the process of designing a professional logo? At CIM, the design process of creating a logo varies with every graphic designer. - [A Focus Group of One](https://cimmp.com/a-focus-group-of-one/): Each fall, we perform a number of Strategic Marketing Summits® for clients where we review the prior year and plan for the upcoming year. During those sessions, we discuss dozens of marketing tactics we have either employed or are considering for future initiatives. - [The Silver Lining of Rising Printing Costs](https://cimmp.com/the-silver-lining-of-rising-printing-costs/): For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.” - [Your Eggs + One Basket = A Very Bad Idea](https://cimmp.com/your-eggs-one-basket-a-very-bad-idea/): It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore (one you keep pushing off) or it can be transformational, filled with excitement and opportunity. - [What is your marketing strategy for 2022?](https://cimmp.com/what-is-your-marketing-strategy-for-2022/): It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore (one you keep pushing off) or it can be transformational, filled with excitement and opportunity. - [Creating a Positive Company Culture](https://cimmp.com/creating-a-positive-company-culture/): Whether you are the owner of a small business or the CEO of a large corporation, company culture is the backbone of a happy and successful work environment. - [Taking Down Errant Reviews](https://cimmp.com/taking-down-errant-reviews/): In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review on their page. This tool is convenient to help managers keep track of reviews that they have reported to Google for removal. - [The 3 R's: Relationships, Referrals, and Reviews](https://cimmp.com/the-3-rs-relationships-referrals-and-reviews/): OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform, hence the name. - [Have You Cut the Cord? OTT (Over The Top) Advertising: CIMplified](https://cimmp.com/have-you-cut-the-cord-ott-over-the-top-advertising-cimplified/): OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform, hence the name. - [CIM MARKETING PARTNERS CELEBRATES 25 YEARS OF MARKETING EXCELLENCE](https://cimmp.com/cim-marketing-partners-celebrates-25-years-of-marketing-excellence/): Founded in 1996, The Agency Has Been Recognized for its Marketing and Creative Strategies for Professional Services Companies LAS VEGAS... - [Finding Your Perfect "Needle in the Haystack"](https://cimmp.com/finding-your-perfect-needle-in-the-haystack/): I know you’ve heard from nearly every marketing professional that you need to know your audience – it’s something I’ve said consistently over the past 25 years with CIM. Knowing your audience is key to reaching people who may be interested in your product or service. - [DJs for PJs... PJs in Perpetuity](https://cimmp.com/djs-for-pjs-pjs-in-perpetuity/): Way back in 2003, when I was a part of the Las Vegas Chamber of Commerce’s Leadership Las Vegas Class, I founded and launched DJs for PJs as our official Class project. - [2021 Email Marketing Trends - Part 2](https://cimmp.com/2021-email-marketing-trends-part-2/): I will be outlining several 2021 email marketing trends in this two-part email series. Here are four that are gaining popularity and geared toward keeping your audience engaged. - [2021 Email Marketing Trends - Part 1](https://cimmp.com/2021-email-marketing-trends-part-1/): I will be outlining several 2021 email marketing trends in this two-part email series. Here are four that are gaining popularity and geared toward keeping your audience engaged. - [PPC Tips and Tricks for Your Business](https://cimmp.com/ppc-tips-and-tricks-for-your-business/): PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. - [Snoozeletters are a Dime a Dozen](https://cimmp.com/snoozeletters-are-a-dime-a-dozen/): Don’t join the club of having a snoozeletter where your intent is a newsletter. CIM Marketing Partners has specific practices we implement. Read below. - [Don't Let Analysis Paralysis Take Over Your Marketing](https://cimmp.com/dont-let-analysis-paralysis-take-over-your-marketing-2/): Don't let analysis paralysis take over your marketing. CIM is here to help. Contact us today! - [FIVE REFERRAL TIPS](https://cimmp.com/five-referral-tips/): Having the rug pulled out from under all of us has been really tough, but the relationships we’ve forged over the last 25 years has meant everything to my company. This got me thinking about my business relationships and thought I would share some tips to encourage a recurring pipeline of referrals. - [All We Wanted for Christmas](https://cimmp.com/all-we-wanted-for-christmas/): There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about that topic, and the conversation turned to specific marketing lessons learned. - [We're Thankful For You and...](https://cimmp.com/were-thankful-for-you-and/): There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about that topic, and the conversation turned to specific marketing lessons learned. - [Marketing Insights from a Pandemic](https://cimmp.com/marketing-insights-from-a-pandemic/): There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about that topic, and the conversation turned to specific marketing lessons learned. - [Ready For 2021 Reboot!](https://cimmp.com/ready-for-2021-reboot/): What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. - [Only 58 Working Days Until Christmas!](https://cimmp.com/only-58-working-days-until-christmas/): We’re getting close to that time of year when many companies reach out to those who mean the most to them: Their clients, their referral sources, and their preferred vendor partners... - [So, You Think You Know Your Target Audience...](https://cimmp.com/so-you-think-you-know-your-target-audience/): A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea, but it goes deeper than that. - [The Human Spirit](https://cimmp.com/the-human-spirit/): We, humans, are programmed to be productive, to be successful, to find a way. We find ways to stay alive, to take care of ourselves, our families, and those in our lives. - [Managing Your Brand: Design 101](https://cimmp.com/managing-your-brand-design-101/): It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. Thankfully, there are some rules of thumb to help you avoid design blunders and properly manage your brand. - [Watch Now vs. Read More](https://cimmp.com/watch-now-vs-read-more/): For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. - [Getting Social With It](https://cimmp.com/getting-social-with-it/): For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms. Especially now, in a time where an in-person conversation is not always possible, many have turned to social media as a way to communicate directly with their audience. - [Look Good + Sound Great = Success!](https://cimmp.com/look-good-sound-great-success/): Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes work. In fact, the way your business presents itself plays a key role in how you’re received by your target audience. - [Company Culture – Is it Important?](https://cimmp.com/company-culture-is-it-important/): Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? - [Why Relationship Marketing?](https://cimmp.com/why-relationship-marketing-2/): Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? - [Marketing in Difficult Times - Double Down](https://cimmp.com/marketing-in-difficult-times-double-down/): Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a bright spot...either find one, or create one. - [STAR Power and How to Get It](https://cimmp.com/star-power-and-how-to-get-it/): In the end, change is generally unavoidable. Lesson learned? Expect change and adapt, or one day you’ll find yourself (or your company) left in the dust... - [Key Lesson from Marketing 101](https://cimmp.com/key-lesson-from-marketing-101/): In the end, change is generally unavoidable. Lesson learned? Expect change and adapt, or one day you’ll find yourself (or your company) left in the dust... - [Don't Rule Out DM!](https://cimmp.com/dont-rule-out-dm/): By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? - [Importance of SEO vs. PPC/SEM](https://cimmp.com/importance-of-seo-vs-ppc-sem/): Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM). That’s not surprising for several reasons... - [The Power of Memorable Moments](https://cimmp.com/the-power-of-memorable-moments/): Here’s a summary that I hope will inspire you to create memorable moments for your customers, employees, and clients... - [Perception vs. Reality – What do your clients think?](https://cimmp.com/perception-vs-reality-what-do-your-clients-think/): Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right to have been this successful. Let’s take a peek at a handful of ways to truly get to know your buyers, from simple and fast, to more extensive, but very important... - [Chaos Resets the Playing Field](https://cimmp.com/chaos-resets-the-playing-field/): We’ve all been experiencing a world of chaos over the past few months, and in a recent peer group, we discussed how chaos resets the playing field. It reminded me of a tool we use at CIM to work through problems and frustrations, whether at home and/or work... - [Synchronize Your Brand](https://cimmp.com/synchronize-your-brand/): You’ve heard me say it: Branding is Everything. Your brand is the core, the foundation of all that you are and do for clients. - [Marketing Tools for the Social Distancing Era... and Beyond](https://cimmp.com/marketing-tools-for-the-social-distancing-era-and-beyond/): As you know and are likely experiencing yourself, businesses are scrambling to maintain operations and client services. - [The Good, The Bad, and The Ugly of Content](https://cimmp.com/the-good-the-bad-and-the-ugly-of-content/): As you know and are likely experiencing yourself, businesses are scrambling to maintain operations and client services. - [Defining Moments...](https://cimmp.com/defining-moments/): Nowadays, your life may seem like a blur. Our world has been turned upside down...at work and at home. In the midst of it all, there are defining moments, and you have the power to actively choose to make them... - [CIMple de Mayo: Salsa Roja](https://cimmp.com/cimple-de-mayo-salsa-roja/): To celebrate Cinco de Mayo, we have prepared some quick and easy recipes, so you can also enjoy this day. Happy Cinco de Mayo! - [CIMple de Mayo: Guacamole](https://cimmp.com/cimple-de-mayo-guacamole/): To celebrate Cinco de Mayo, we have prepared some quick and easy recipes, so you can also enjoy this day. This one is for Guacamole, see our other recipes.. - [CIMple de Mayo: Street Tacos](https://cimmp.com/cimple-de-mayo-street-tacos/): To celebrate Cinco de Mayo, we have prepared some quick and easy recipes, so you can also enjoy this day. This one is for Street Tacos, see our other recipes.. - [Health for Your Business and for You!](https://cimmp.com/health-for-your-business-and-for-you/): Our Marketing Momentum Map that outlines important categories of efforts you can take to communicate with your clients or customers to plant seeds and build a stronger tomorrow. I challenge you and your team to integrate three tactics each week. - [Now Rather than Later](https://cimmp.com/now-rather-than-later/): I encourage you to take a few minutes to recall some of those “forgotten” projects and start the ball rolling to tackle some of them now. Here is a mini-list to help you start: - [The Reality of Now and Later](https://cimmp.com/the-reality-of-now-and-later/): As you know and are likely experiencing yourself, businesses are scrambling to maintain operations and client services... - [Communicating with Compassion](https://cimmp.com/communicating-with-compassion/): Focusing on your current clients is key, providing them with the services and resources you’ve always provided and supporting them in new ways. - [COVID-19 Business Update](https://cimmp.com/covid-19-business-update/): I wanted to take this opportunity to give you an update on how our firm is navigating the COVID-19 pandemic. While our nation and the world are pushing the boundaries of our human spirit, I want you to know that the team at CIM Marketing Partners is here for you. - [The Benefit of Company Culture](https://cimmp.com/the-benefit-of-company-culture/): Company culture distinguishes the values, goals, and attitudes of the employees that make up a company. When individual and company-wide values align, workers feel more appreciated and valued for the work they do in furthering company objectives. - [PPC vs. SEO: Head to Head](https://cimmp.com/ppc-vs-seo-head-to-head/): Step one to successfully using SEO and PPC in your marketing efforts is to understand the similarities and differences between the two. - [Why Relationship Marketing?](https://cimmp.com/why-relationship-marketing/): The concept behind relationship marketing is to create customer loyalty. A loyal customer is one likely to stay with you and your company, and refer... - [2018 Digital Marketing Trends That Will Increase Brand Awareness](https://cimmp.com/2018-digital-marketing-trends-that-will-increase-brand-awareness/): In today’s mobile age, reaching potential clients is now easier than ever, but you’re also facing the constant challenge of excess noise with the endless amount of content being served at any given time. - [Our Founder/CEO Darcy K. Neighbors featured in Nevada Business Magazine in the marketing roundtable!](https://cimmp.com/our-founder-ceo-darcy-k-neighbors-featured-in-nevada-business-magazine-in-the-marketing-roundtable/): Thank you Nevada Business Magazine for gathering some of Las Vegas’ strongest and brightest marketing minds to discuss the state of the industry, especially in Las Vegas. - [The Strategy of Strategy](https://cimmp.com/the-strategy-of-strategy/): Working with a team like CIM Marketing Partners can put you on a more solid path to growth and prosperity, while at the same time freeing YOU up to focus on what YOU do best - [In Times of Crisis, Strategy is Key](https://cimmp.com/in-times-of-crisis-strategy-is-key/): Crisis communication is defined as a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or ... - [#PRAYERSFORLASVEGAS](https://cimmp.com/prayersforlasvegas/): Vegas Strong. Our thought and heartfelt prayers go out to the hundreds injured and the victims who lost their lives due to last night's unspeakable tragedy. - [Everything I Know I Learned at 21](https://cimmp.com/everything-i-know-i-learned-at-21/): As I looked around the room at the faces I had gathered, I knew there was no better team I wanted to travel this journey with... - [CIM Marketing Partners Celebrates Its 21st Year with Promotions](https://cimmp.com/cim-marketing-partners-celebrates-its-21st-year-with-promotions-and-new-hires/): CIM Marketing Partners is pleased to announce promotions in multiple departments... - [CIM Marketing Partners Celebrates 21 Years](https://cimmp.com/cim-marketing-partners-celebrates-21-years-with-a-new-look-new-website-and-location-in-summerlin/): CIM Marketing Partners Celebrates 21 Years with a New Look, New Website and Location in Summerlin! - [Looking Ahead: Planning for 2016](https://cimmp.com/looking-ahead-planning-for-2016/): What a year it has been! 2015 has been one for the books for me, personally and professionally, and I’m excited to see what the future holds. - [The Stepchild of the Business Development Puzzle](https://cimmp.com/the-stepchild-of-the-business-development-puzzle/): There’s so much information available about business development—books, seminars, personal coaching, online solutions, companies that business develop for you, and on and on. - [Generational Marketing: It’s All About Convenience](https://cimmp.com/generational-marketing-its-all-about-convenience/): The Internet has dramatically changed the way businesses communicate with their target audiences. As new social networks continue to pop up, businesses must actively stay on top of their game to not be left in the dust. - [Six CIMple Steps to Success](https://cimmp.com/six-cimple-steps-to-success/): Each year, we repeat six brand building and value-based steps, which ensure that we understand our clients’ companies and the industries in which they operate, and that their marketing goals make sense. --- ## Case Studies - [Boosting Local Visibility with a Google Business Profile: A Local SEO Case Study](https://cimmp.com/case-study/boosting-local-visibility-with-a-google-business-profile-a-local-seo-case-study/): How CIM optimized a client's Google Business Profile to increase map pack impressions, improve local search rankings, and generate more leads. - [Strategic Event Planning: The Avini Health® Summit](https://cimmp.com/case-study/strategic-event-planning-the-avini-health-summit/): How CIM planned and executed the Avini Health Summit, managing every detail from venue logistics and programming to post-event marketing outreach. - [Client-Owned Community Event](https://cimmp.com/case-study/client-owned-community-event/): How CIM helped a client conceive and launch a community event that deepened brand engagement and strengthened client and referral relationships. - [Quantum Leap: Building Nevada’s Leading Personal Injury Firm](https://cimmp.com/case-study/quantum-leap-building-nevadas-leading-personal-injury-firm-2/): How CIM helped a Nevada PI firm grow from $8M to $62M in revenue over 14 years through brand strategy, referral marketing, and a fully integrated campaign. - [A New Chapter for Bootcamp: Culture, Creativity, Connection](https://cimmp.com/case-study/a-new-chapter-for-bootcamp-culture-creativity-connection/): How CIM helped a fitness bootcamp redefine its brand identity and culture to better connect with its community and support long-term growth. - [Revving Up Credibility: Building a Bold Brand for Injured Motorcycle Riders](https://cimmp.com/case-study/revving-up-credibility-building-a-bold-brand-for-injured-motorcycle-riders/): How CIM built a distinct brand identity, website, and ad campaign targeting injured motorcycle riders for a personal injury law firm. - [Streaming Success: OTT Advertising Strategies for Estate Planning in Las Vegas](https://cimmp.com/case-study/streaming-success-ott-advertising-strategies-for-estate-planning-in-las-vegas/): How CIM used CTV, story ads, and display advertising to drive a 99% view-through rate and thousands of clicks for a Las Vegas estate planning firm. - [From Legal Briefs to Bold Moves: How Strategic Marketing Elevated a Law Firm](https://cimmp.com/case-study/from-legal-briefs-to-bold-moves-how-strategic-marketing-elevated-a-law-firm/): How CIM became the outsourced marketing department for a small B2B law firm, helping it grow to one of Nevada's largest full-service firms over 20 years. - [Plumbing New Depths: How Digital Ads Made a Splash in Sales](https://cimmp.com/case-study/plumbing-new-depths-how-digital-ads-made-a-splash-in-sales/): How CIM used Google Ads and Facebook Ads to deliver immediate ROAS and a 5x increase in conversions by month three for a plumbing company. - [The Children are Our Future](https://cimmp.com/case-study/the-children-are-our-future/): How CIM built awareness and community support for a children's organization through strategic marketing, outreach, and event-driven campaigns. - [Beyond The Subject Line](https://cimmp.com/case-study/beyond-the-subject-line/): How CIM designed an email marketing campaign that moved beyond open rates to drive meaningful engagement, referrals, and client retention. - [Brand Building the Bottom Line](https://cimmp.com/case-study/brand-building-the-bottom-line/): How CIM developed a brand strategy that strengthened a client's market position and directly contributed to measurable revenue growth. - [Bunker’s Logo Refresh](https://cimmp.com/case-study/bunkers-logo-refresh/): How CIM refreshed Bunker's brand identity with a modernized logo that preserved recognition while positioning the business for its next chapter. - [Event Registration Revolution](https://cimmp.com/case-study/event-registration-revolution/): How CIM overhauled an event registration process to improve the attendee experience, increase sign-ups, and streamline logistics for the client team. - [Converting Clicks to New Hires](https://cimmp.com/case-study/converting-clicks-to-new-hires/): How CIM used targeted digital advertising to drive qualified job applicants and help a client build their team through a strategic recruitment campaign. - [CPA: Continued Presence Assurance](https://cimmp.com/case-study/cpa-continued-presence-assurance/): How CIM developed a sustained touchpoint strategy for a CPA firm to stay top of mind with clients and referral sources throughout the year. - [When Good Ideas Go Wrong](https://cimmp.com/case-study/when-good-ideas-go-wrong/): A case study on how CIM helped a client recover from a marketing misstep, redirecting strategy to rebuild trust and refocus on the right audience. - [Building the Support to Overcome Grief](https://cimmp.com/case-study/building-the-support-to-overcome-grief/): How CIM developed a brand and outreach strategy for a grief support organization to build community awareness and connect people with the help they need. - [Insured for Life…and Beyond!](https://cimmp.com/case-study/insured-for-lifeand-beyond/): How CIM helped an insurance client build lasting client relationships and generate referrals through a strategic relationship marketing program. - [Rebranding Death](https://cimmp.com/case-study/rebranding-death/): How CIM reframed end-of-life planning services with sensitive, thoughtful branding that made a difficult subject more approachable for a broader audience. - [Estate Planning by The Books](https://cimmp.com/case-study/estate-planning-by-the-books/): How CIM built a complete marketing program for an estate planning law firm, driving client acquisition through strategic brand positioning and outreach. - [Reaching for the Superstars](https://cimmp.com/case-study/reaching-for-the-superstars/): How CIM helped a client build a referral rewards program and recognition strategy that motivated top referral sources and drove consistent new business. --- ## Team Members - [KIANA VILLARUEL](https://cimmp.com/team-member/kiana-villaruel/) - [Carlos Cabrera-Trejo](https://cimmp.com/team-member/carlos-cabrera-trejo/) - [Darcy Neighbors](https://cimmp.com/team-member/darcy-neighbors/) - [Brooke Snelling](https://cimmp.com/team-member/brooke-snelling/) - [SONNY NEIGHBORS](https://cimmp.com/team-member/sonny-neighbors/) - [VICKI ULEP](https://cimmp.com/team-member/vicki-ulep/) - [RYAN PRESCOTT](https://cimmp.com/team-member/ryan-prescott/) - [CLARINDA BUI](https://cimmp.com/team-member/clarinda-bui/) - [SOFIA NUÑO](https://cimmp.com/team-member/sofia-nuno/) - [Don Pursell](https://cimmp.com/team-member/don-pursell/) - [SAM WARDER](https://cimmp.com/team-member/sam-warder/) - [NAVÉ MARQUEZ](https://cimmp.com/team-member/nave-marquez/) - [CHANTAL SORIANO](https://cimmp.com/team-member/chantal-soriano/) - [DAVID LAWSON](https://cimmp.com/team-member/david-lawson/) - [BRYAN BOWSER](https://cimmp.com/team-member/bryan-bowser/) - [Adriana Mendoza](https://cimmp.com/team-member/77/) - [Kayla Wilson](https://cimmp.com/team-member/kayla-wilson/) - [Darren Hankel](https://cimmp.com/team-member/darren-hankel/) --- # # Detailed Content ## Pages - Published: 2026-03-11 - Modified: 2026-03-11 - URL: https://cimmp.com/terms-conditions/ --- - Published: 2026-03-11 - Modified: 2026-03-11 - URL: https://cimmp.com/privacy-policy-2/ --- --- ## Posts - Published: 2026-01-29 - Modified: 2026-05-19 - URL: https://cimmp.com/ai-search-is-already-influencing-customer-decisions/ --- - Published: 2026-01-14 - Modified: 2026-01-14 - URL: https://cimmp.com/30-years-of-cim-marketing-partnership/ --- - Published: 2026-01-01 - Modified: 2026-01-01 - URL: https://cimmp.com/happy-new-year-from-cim/ --- - Published: 2025-12-23 - Modified: 2025-12-23 - URL: https://cimmp.com/happy-holidays-and-meaningful-moments/ --- - Published: 2025-12-10 - Modified: 2025-12-10 - URL: https://cimmp.com/this-holiday-reach-out-the-old-fashioned-way/ --- - Published: 2025-08-13 - Modified: 2026-03-20 - URL: https://cimmp.com/turn-clicks-into-conversions-through-retargeting/ --- - Published: 2025-06-19 - Modified: 2025-06-19 - URL: https://cimmp.com/dont-underestimate-the-power-of-print/ --- - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://cimmp.com/googles-ai-mode-is-rolling-out-and-its-making-us-rethink-everything-about-seo/ --- - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://cimmp.com/google-ads-vs-facebook-ads-which-drives-better-roi/ --- - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://cimmp.com/your-website-might-be-driving-customers-away/ --- - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://cimmp.com/the-role-of-pr-has-changed-heres-how-to-keep-up/ --- - Published: 2024-09-12 - Modified: 2024-09-12 - URL: https://cimmp.com/ott-advertising-vs-tv-advertising-who-rules-the-screen/ --- - Published: 2024-08-21 - Modified: 2024-08-21 - URL: https://cimmp.com/beyond-the-subject-line/ --- - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://cimmp.com/ppc-vs-seo-the-power-of-tandem-strategies-to-dominate-digital-real-estate/ --- - Published: 2024-07-31 - Modified: 2024-07-31 - URL: https://cimmp.com/embrace-a-winning-strategy-unleashing-the-power-of-ai-in-2024-2/ --- - Published: 2024-06-25 - Modified: 2024-06-25 - URL: https://cimmp.com/connect-with-your-audience/ --- - Published: 2024-06-19 - Modified: 2024-06-19 - URL: https://cimmp.com/new-x-twitter-policy/ --- - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://cimmp.com/protect-your-digital-presence/ --- - Published: 2024-05-01 - Modified: 2024-05-01 - URL: https://cimmp.com/elevate-your-branding-strategy-the-power-of-newsletters/ --- - Published: 2024-04-17 - Modified: 2024-04-17 - URL: https://cimmp.com/using-video-content-for-marketing-3-key-questions-to-ask/ --- - Published: 2024-04-01 - Modified: 2024-04-01 - URL: https://cimmp.com/embrace-a-winning-strategy-unleashing-the-power-of-ai-in-2024/ --- > As you can imagine, over the course of 27 years, our team has seen, heard, experienced, learned and strategized about thousands of marketing scenarios, options and tactics. - Published: 2023-08-08 - Modified: 2023-08-08 - URL: https://cimmp.com/marketing-success-case-by-case/ --- > Google Analytics 4 is here. GA4's enhanced data privacy features align with evolving regulations and user expectations. Read more now! - Published: 2023-05-25 - Modified: 2023-05-25 - URL: https://cimmp.com/the-future-of-analytics-is-here/ --- - Published: 2023-05-09 - Modified: 2023-05-09 - URL: https://cimmp.com/event-management-solutions/ --- - Published: 2023-03-28 - Modified: 2023-03-28 - URL: https://cimmp.com/the-next-big-thing/ --- - Published: 2023-02-08 - Modified: 2023-02-08 - URL: https://cimmp.com/the-making-of-a-name-branding-with-intention/ --- - Published: 2023-01-19 - Modified: 2023-01-19 - URL: https://cimmp.com/the-differences-and-importance-of-landing-pages-and-homepages/ --- - Published: 2022-11-15 - Modified: 2022-11-15 - URL: https://cimmp.com/explainer-videos-and-their-power/ --- - Published: 2022-10-18 - Modified: 2022-10-18 - URL: https://cimmp.com/utilizing-paid-advertisements-on-social-media/ --- - Published: 2022-09-30 - Modified: 2022-09-30 - URL: https://cimmp.com/marketing-insights-from-a-recession/ --- - Published: 2022-07-06 - Modified: 2022-07-06 - URL: https://cimmp.com/conversational-marketing/ --- - Published: 2022-04-28 - Modified: 2022-04-28 - URL: https://cimmp.com/generational-marketing-more-important-than-you-might-think/ --- - Published: 2022-04-11 - Modified: 2022-04-11 - URL: https://cimmp.com/happy-national-pet-day/ --- - Published: 2022-03-15 - Modified: 2022-03-15 - URL: https://cimmp.com/the-power-of-outdoor-advertising/ --- - Published: 2022-03-02 - Modified: 2022-03-02 - URL: https://cimmp.com/listen-to-darcy-k-neighbors-interview-on-iheart-radios-ceos-you-should-know-las-vegas/ --- > Have you ever wondered about the process of designing a professional logo? At CIM, the design process of creating a logo varies with every graphic designer. - Published: 2022-02-16 - Modified: 2022-02-16 - URL: https://cimmp.com/behind-the-scenes-the-process-of-designing-a-professional-logo/ --- > Each fall, we perform a number of Strategic Marketing Summits® for clients where we review the prior year and plan for the upcoming year. During those sessions, we discuss dozens of marketing tactics we have either employed or are considering for future initiatives. - Published: 2021-11-16 - Modified: 2021-11-16 - URL: https://cimmp.com/a-focus-group-of-one/ --- > For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.” - Published: 2021-10-26 - Modified: 2021-10-26 - URL: https://cimmp.com/the-silver-lining-of-rising-printing-costs/ --- > It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore (one you keep pushing off) or it can be transformational, filled with excitement and opportunity. - Published: 2021-10-06 - Modified: 2021-10-06 - URL: https://cimmp.com/your-eggs-one-basket-a-very-bad-idea/ --- > It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore (one you keep pushing off) or it can be transformational, filled with excitement and opportunity. - Published: 2021-09-21 - Modified: 2021-09-21 - URL: https://cimmp.com/what-is-your-marketing-strategy-for-2022/ --- > Whether you are the owner of a small business or the CEO of a large corporation, company culture is the backbone of a happy and successful work environment. - Published: 2021-08-24 - Modified: 2021-08-24 - URL: https://cimmp.com/creating-a-positive-company-culture/ --- > In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review on their page. This tool is convenient to help managers keep track of reviews that they have reported to Google for removal. - Published: 2021-07-27 - Modified: 2021-07-27 - URL: https://cimmp.com/taking-down-errant-reviews/ --- > OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform, hence the name. - Published: 2021-06-13 - Modified: 2021-06-13 - URL: https://cimmp.com/the-3-rs-relationships-referrals-and-reviews/ --- > OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform, hence the name. - Published: 2021-06-01 - Modified: 2021-06-01 - URL: https://cimmp.com/have-you-cut-the-cord-ott-over-the-top-advertising-cimplified/ --- - Published: 2021-05-19 - Modified: 2021-05-19 - URL: https://cimmp.com/cim-marketing-partners-celebrates-25-years-of-marketing-excellence/ --- > I know you’ve heard from nearly every marketing professional that you need to know your audience – it’s something I’ve said consistently over the past 25 years with CIM. Knowing your audience is key to reaching people who may be interested in your product or service. - Published: 2021-04-26 - Modified: 2021-04-26 - URL: https://cimmp.com/finding-your-perfect-needle-in-the-haystack/ --- > Way back in 2003, when I was a part of the Las Vegas Chamber of Commerce’s Leadership Las Vegas Class, I founded and launched DJs for PJs as our official Class project. - Published: 2021-04-16 - Modified: 2021-04-16 - URL: https://cimmp.com/djs-for-pjs-pjs-in-perpetuity/ --- > I will be outlining several 2021 email marketing trends in this two-part email series. Here are four that are gaining popularity and geared toward keeping your audience engaged. - Published: 2021-04-06 - Modified: 2021-04-06 - URL: https://cimmp.com/2021-email-marketing-trends-part-2/ --- > I will be outlining several 2021 email marketing trends in this two-part email series. Here are four that are gaining popularity and geared toward keeping your audience engaged. - Published: 2021-03-23 - Modified: 2021-03-23 - URL: https://cimmp.com/2021-email-marketing-trends-part-1/ --- > PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. - Published: 2021-03-09 - Modified: 2021-03-09 - URL: https://cimmp.com/ppc-tips-and-tricks-for-your-business/ --- > Don’t join the club of having a snoozeletter where your intent is a newsletter. CIM Marketing Partners has specific practices we implement. Read below. - Published: 2021-02-16 - Modified: 2021-02-16 - URL: https://cimmp.com/snoozeletters-are-a-dime-a-dozen/ --- > Don't let analysis paralysis take over your marketing. CIM is here to help. Contact us today! - Published: 2021-01-28 - Modified: 2021-01-28 - URL: https://cimmp.com/dont-let-analysis-paralysis-take-over-your-marketing-2/ --- > Having the rug pulled out from under all of us has been really tough, but the relationships we’ve forged over the last 25 years has meant everything to my company. This got me thinking about my business relationships and thought I would share some tips to encourage a recurring pipeline of referrals. - Published: 2021-01-11 - Modified: 2021-01-11 - URL: https://cimmp.com/five-referral-tips/ --- > There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about that topic, and the conversation turned to specific marketing lessons learned. - Published: 2020-12-15 - Modified: 2020-12-15 - URL: https://cimmp.com/all-we-wanted-for-christmas/ --- > There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about that topic, and the conversation turned to specific marketing lessons learned. - Published: 2020-11-25 - Modified: 2020-11-25 - URL: https://cimmp.com/were-thankful-for-you-and/ --- > There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about that topic, and the conversation turned to specific marketing lessons learned. - Published: 2020-11-10 - Modified: 2020-11-10 - URL: https://cimmp.com/marketing-insights-from-a-pandemic/ --- > What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. - Published: 2020-10-20 - Modified: 2020-10-20 - URL: https://cimmp.com/ready-for-2021-reboot/ --- > We’re getting close to that time of year when many companies reach out to those who mean the most to them: Their clients, their referral sources, and their preferred vendor partners... - Published: 2020-10-06 - Modified: 2020-10-06 - URL: https://cimmp.com/only-58-working-days-until-christmas/ --- > A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea, but it goes deeper than that. - Published: 2020-09-22 - Modified: 2020-09-22 - URL: https://cimmp.com/so-you-think-you-know-your-target-audience/ --- > We, humans, are programmed to be productive, to be successful, to find a way. We find ways to stay alive, to take care of ourselves, our families, and those in our lives. - Published: 2020-09-08 - Modified: 2020-09-08 - URL: https://cimmp.com/the-human-spirit/ --- > It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. Thankfully, there are some rules of thumb to help you avoid design blunders and properly manage your brand. - Published: 2020-09-01 - Modified: 2020-09-01 - URL: https://cimmp.com/managing-your-brand-design-101/ --- > For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. - Published: 2020-08-25 - Modified: 2020-08-25 - URL: https://cimmp.com/watch-now-vs-read-more/ --- > For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms. Especially now, in a time where an in-person conversation is not always possible, many have turned to social media as a way to communicate directly with their audience. - Published: 2020-08-18 - Modified: 2020-08-18 - URL: https://cimmp.com/getting-social-with-it/ --- > Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes work. In fact, the way your business presents itself plays a key role in how you’re received by your target audience. - Published: 2020-08-11 - Modified: 2020-08-11 - URL: https://cimmp.com/look-good-sound-great-success/ --- > Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? - Published: 2020-08-04 - Modified: 2020-08-04 - URL: https://cimmp.com/company-culture-is-it-important/ --- > Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? - Published: 2020-07-28 - Modified: 2020-07-28 - URL: https://cimmp.com/why-relationship-marketing-2/ --- > Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a bright spot...either find one, or create one. - Published: 2020-07-21 - Modified: 2020-07-21 - URL: https://cimmp.com/marketing-in-difficult-times-double-down/ --- > In the end, change is generally unavoidable. Lesson learned? Expect change and adapt, or one day you’ll find yourself (or your company) left in the dust... - Published: 2020-07-14 - Modified: 2020-07-14 - URL: https://cimmp.com/star-power-and-how-to-get-it/ --- > In the end, change is generally unavoidable. Lesson learned? Expect change and adapt, or one day you’ll find yourself (or your company) left in the dust... - Published: 2020-07-07 - Modified: 2020-07-07 - URL: https://cimmp.com/key-lesson-from-marketing-101/ --- > By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? - Published: 2020-06-30 - Modified: 2020-06-30 - URL: https://cimmp.com/dont-rule-out-dm/ --- > Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM). That’s not surprising for several reasons... - Published: 2020-06-23 - Modified: 2020-06-23 - URL: https://cimmp.com/importance-of-seo-vs-ppc-sem/ --- > Here’s a summary that I hope will inspire you to create memorable moments for your customers, employees, and clients... - Published: 2020-06-16 - Modified: 2020-06-16 - URL: https://cimmp.com/the-power-of-memorable-moments/ --- > Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right to have been this successful. Let’s take a peek at a handful of ways to truly get to know your buyers, from simple and fast, to more extensive, but very important... - Published: 2020-06-09 - Modified: 2020-06-09 - URL: https://cimmp.com/perception-vs-reality-what-do-your-clients-think/ --- > We’ve all been experiencing a world of chaos over the past few months, and in a recent peer group, we discussed how chaos resets the playing field. It reminded me of a tool we use at CIM to work through problems and frustrations, whether at home and/or work... - Published: 2020-06-02 - Modified: 2020-06-02 - URL: https://cimmp.com/chaos-resets-the-playing-field/ --- > You’ve heard me say it: Branding is Everything. Your brand is the core, the foundation of all that you are and do for clients. - Published: 2020-05-25 - Modified: 2020-05-25 - URL: https://cimmp.com/synchronize-your-brand/ --- > As you know and are likely experiencing yourself, businesses are scrambling to maintain operations and client services. - Published: 2020-05-18 - Modified: 2020-05-18 - URL: https://cimmp.com/marketing-tools-for-the-social-distancing-era-and-beyond/ --- > As you know and are likely experiencing yourself, businesses are scrambling to maintain operations and client services. - Published: 2020-05-11 - Modified: 2020-05-11 - URL: https://cimmp.com/the-good-the-bad-and-the-ugly-of-content/ --- > Nowadays, your life may seem like a blur. Our world has been turned upside down...at work and at home. In the midst of it all, there are defining moments, and you have the power to actively choose to make them... - Published: 2020-04-29 - Modified: 2020-04-29 - URL: https://cimmp.com/defining-moments/ --- > To celebrate Cinco de Mayo, we have prepared some quick and easy recipes, so you can also enjoy this day. Happy Cinco de Mayo! - Published: 2020-04-29 - Modified: 2020-04-29 - URL: https://cimmp.com/cimple-de-mayo-salsa-roja/ --- > To celebrate Cinco de Mayo, we have prepared some quick and easy recipes, so you can also enjoy this day. This one is for Guacamole, see our other recipes.. - Published: 2020-04-29 - Modified: 2020-04-29 - URL: https://cimmp.com/cimple-de-mayo-guacamole/ --- > To celebrate Cinco de Mayo, we have prepared some quick and easy recipes, so you can also enjoy this day. This one is for Street Tacos, see our other recipes.. - Published: 2020-04-29 - Modified: 2020-04-29 - URL: https://cimmp.com/cimple-de-mayo-street-tacos/ --- > Our Marketing Momentum Map that outlines important categories of efforts you can take to communicate with your clients or customers to plant seeds and build a stronger tomorrow. I challenge you and your team to integrate three tactics each week. - Published: 2020-04-21 - Modified: 2020-04-21 - URL: https://cimmp.com/health-for-your-business-and-for-you/ --- > I encourage you to take a few minutes to recall some of those “forgotten” projects and start the ball rolling to tackle some of them now. Here is a mini-list to help you start: - Published: 2020-04-14 - Modified: 2020-04-14 - URL: https://cimmp.com/now-rather-than-later/ --- > As you know and are likely experiencing yourself, businesses are scrambling to maintain operations and client services... - Published: 2020-04-07 - Modified: 2020-04-07 - URL: https://cimmp.com/the-reality-of-now-and-later/ --- > Focusing on your current clients is key, providing them with the services and resources you’ve always provided and supporting them in new ways. - Published: 2020-03-31 - Modified: 2020-03-31 - URL: https://cimmp.com/communicating-with-compassion/ --- > I wanted to take this opportunity to give you an update on how our firm is navigating the COVID-19 pandemic. While our nation and the world are pushing the boundaries of our human spirit, I want you to know that the team at CIM Marketing Partners is here for you. - Published: 2020-03-18 - Modified: 2020-03-18 - URL: https://cimmp.com/covid-19-business-update/ --- > Company culture distinguishes the values, goals, and attitudes of the employees that make up a company. When individual and company-wide values align, workers feel more appreciated and valued for the work they do in furthering company objectives. - Published: 2018-08-08 - Modified: 2018-08-08 - URL: https://cimmp.com/the-benefit-of-company-culture/ --- > Step one to successfully using SEO and PPC in your marketing efforts is to understand the similarities and differences between the two. - Published: 2018-03-13 - Modified: 2018-03-13 - URL: https://cimmp.com/ppc-vs-seo-head-to-head/ --- > The concept behind relationship marketing is to create customer loyalty. A loyal customer is one likely to stay with you and your company, and refer... - Published: 2018-02-07 - Modified: 2018-02-07 - URL: https://cimmp.com/why-relationship-marketing/ --- > In today’s mobile age, reaching potential clients is now easier than ever, but you’re also facing the constant challenge of excess noise with the endless amount of content being served at any given time. - Published: 2018-01-16 - Modified: 2018-01-16 - URL: https://cimmp.com/2018-digital-marketing-trends-that-will-increase-brand-awareness/ --- > Thank you Nevada Business Magazine for gathering some of Las Vegas’ strongest and brightest marketing minds to discuss the state of the industry, especially in Las Vegas. - Published: 2017-12-22 - Modified: 2017-12-22 - URL: https://cimmp.com/our-founder-ceo-darcy-k-neighbors-featured-in-nevada-business-magazine-in-the-marketing-roundtable/ --- > Working with a team like CIM Marketing Partners can put you on a more solid path to growth and prosperity, while at the same time freeing YOU up to focus on what YOU do best - Published: 2017-12-11 - Modified: 2017-12-11 - URL: https://cimmp.com/the-strategy-of-strategy/ --- > Crisis communication is defined as a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or ... - Published: 2017-11-12 - Modified: 2017-11-12 - URL: https://cimmp.com/in-times-of-crisis-strategy-is-key/ --- > As I looked around the room at the faces I had gathered, I knew there was no better team I wanted to travel this journey with... - Published: 2017-09-28 - Modified: 2017-09-28 - URL: https://cimmp.com/everything-i-know-i-learned-at-21/ --- > CIM Marketing Partners is pleased to announce promotions in multiple departments... - Published: 2017-09-26 - Modified: 2017-09-26 - URL: https://cimmp.com/cim-marketing-partners-celebrates-its-21st-year-with-promotions-and-new-hires/ --- > CIM Marketing Partners Celebrates 21 Years with a New Look, New Website and Location in Summerlin! - Published: 2017-09-14 - Modified: 2017-09-14 - URL: https://cimmp.com/cim-marketing-partners-celebrates-21-years-with-a-new-look-new-website-and-location-in-summerlin/ --- > What a year it has been! 2015 has been one for the books for me, personally and professionally, and I’m excited to see what the future holds. - Published: 2015-12-23 - Modified: 2015-12-23 - URL: https://cimmp.com/looking-ahead-planning-for-2016/ --- > There’s so much information available about business development—books, seminars, personal coaching, online solutions, companies that business develop for you, and on and on. - Published: 2015-11-03 - Modified: 2015-11-03 - URL: https://cimmp.com/the-stepchild-of-the-business-development-puzzle/ --- > The Internet has dramatically changed the way businesses communicate with their target audiences. As new social networks continue to pop up, businesses must actively stay on top of their game to not be left in the dust. - Published: 2015-09-22 - Modified: 2015-09-22 - URL: https://cimmp.com/generational-marketing-its-all-about-convenience/ --- > Each year, we repeat six brand building and value-based steps, which ensure that we understand our clients’ companies and the industries in which they operate, and that their marketing goals make sense. - Published: 2015-06-02 - Modified: 2015-06-02 - URL: https://cimmp.com/six-cimple-steps-to-success/ --- > If you need help with strategizing an integrated, strategic marketing and public relations plan for your business, reach out to an agency you trust. - Published: 2014-11-06 - Modified: 2014-11-06 - URL: https://cimmp.com/whats-old-is-new-again/ --- --- ## Case Studies --- ## Team Members --- > About CIM Marketing Partners CIM Marketing Partners has built and grown brands since 1996, with nearly 30 years of experience helping law firms and businesses grow. The agency holds a 5.0-star rating on Google. Contact CIM Marketing Partners 10801 W. Charleston Blvd., Suite 200, Las Vegas, NV 89135 Phone: 702.944.2464 Email: info@cimmp.com Website: https://cimmp.com Specialties: personal injury law firm marketing, law firm SEO, law firm PPC and Google Ads management, legal branding and web design, traditional marketing, and full-service marketing for professional services. ---