Don’t Let Analysis Paralysis Take Over Your Marketing

Posted On August 7, 2014


Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship?…

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The Tale of Two Marketing Committees

Posted On July 10, 2014


Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale…

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Google Launches Domain Name Registration Services

Posted On July 3, 2014


In late June, Google announced that it would begin providing domain name registration services.  This doesn’t seem like a big deal, but it will impact the big players like GoDaddy,…

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Don’t Be a Focus Group of One

Posted On June 26, 2014


One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…

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Right-fit Marketing for Business Success

Posted On June 16, 2014


Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best…

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Social Media: What Is a Business to Do?

Posted On June 5, 2014


It’s everywhere. Articles, blogs, websites, service providers…all compelling businesses to “do” social media. Your competition is doing it. Maybe you’re doing it. I want to point out a parallel from…

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Anyone Can Do Marketing

Posted On May 29, 2014


  Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. The problem is, being able to “do it” doesn’t equate to being able to do it well. I…

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5 Things to Consider when Hiring an Agency

Posted On May 22, 2014


You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or…

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